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The Australian startup trying to clean up fashion’s dirty secret

The Australian startup trying to clean up fashion’s dirty secret

Clothes may change every season, but the way they’re coloured hasn’t kept up.

“Xefco bets that meaningful environmental change won’t come from incremental tweaks … but by replacing them entirely.”

This line, from our recent feature in Forbes Australia, cuts to the core of our mission: to engineer a new way of dyeing andfinishing that is more sustainable for the planet, and improves the lives of people living near mills too.

And with over 3% of global carbon emissions and 20% of water pollution occurring just from textile dyeing and finishing alone, we have the opportunity for global positive impact.

Read the full article here.

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